Animation in video production has changed the way we view things. Remember those black and white movies? They were boring, weren't they? No slow motion, no cool explosions, no realistic special effects … They had good drama you say? Moving on …
Animated videos have spread like wildfire within the big video production companies like Pixar or Disney, but also amongst the lower budget, independent movie makers. In fact, it is so common, people would be surprised to watch a movie without animation nowadays.
But why is animation so liked? What's so appealing about it?
It lets us see things we could usually never see. Animation helps in many aspects of video production. If you have an action film and you need a building exploding in the background, it's much easier to do it over After Effects.
But action films aren't the only candidate. Informational videos make effective use of animation, too. For example, an animated series teaching quantum physics is much easier to understand, as we can see the quantum particles without actually having to get a very big microscope, or we can check out stars and galaxies without having to go to an observatory. We are fascinated by these things, and animation makes it possible for us to enjoy them in an entertaining way.
It also gives filmmakers a creative edge. We can now look into the human body when a doctor performs surgery on someone, or we can watch the scene of a post apocalyptic world where zombies have wiped out everything. Watch a Tim Burton movie like Alice in Wonderland and you see the potential of animation being used and what kind of an experience it is.
We can be transported into a completely different world we would have never been able to create without animation. Star Wars is a classic example. Something like that will probably never happen, but we like to imagine it. And what better way to imagine than through a movie?
Vimeo is a site where you will find a lot of animation, just because it is a medium of its own and people have learned how to use it to perfection. Animation lets someone create a piece of video art exactly how they visualized it in a cheap, efficient manner. After Effects can be yours for a fraction of the cost of having to buy a good camera, hiring actors and building the set to realize that dream you had.
Animation has changed the video genre massively. We are always looking for ways to visualize things in a way that is new, unheard of, and fun. And this is a very easy way for anyone (with some training) to chip in. People can do whatever they want, and that is the ultimate goal with animation. Do whatever you want.